We love all things digital, why? Because they are ever changing, ever challenging and, because we get it right, ever rewarding.
We have over 8 years experience in the digital marketing world, encompassing all aspects of search engine marketing (SEM), full website creation and auditing and competitor analysis, holistic user experience (UX) reviews and 360° reporting to give our clients a complete understanding of their return on investment.
Our aim is to help you understand the importance of digital marketing and how easy it is to make the necessary changes and improvements in this ever developing industry.
Search engine optimisation (SEO) is the process of affecting and enhancing the online visibility of a website or a web page in a search engine's unpaid results. It is often referred to as ‘natural’ or ‘organic’ results. In general, the higher ranked on the search results page and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
The world of SEO can be confusing and with all the technical jargon and terminology it’s no wonder why. With any audit produced you will received an SEO cheat sheet full of definitions; a range of internet marketing and SEO terminology, abbreviations and acronyms in order for everyone to speak the same language.
SEO can be viewed in two entities: Optimisation and Authority
Making sure that search engines can understand your website. They need to know what keywords you are targeting and the message you are delivering, which products you sell or promote, what services you offer and so on. Optimisation bridges the gap between what the customer sees and the coded language search engines read in order to qualify your website.
Ensuring that search engines know you have the best content for their users. In order to grow your website’s authority, you must put out superb and informative content to encourage people to naturally share it and hopefully link to it. By someone linking to your website you are displaying to Google that you are a trusted website offer what you say you do.
Updating or creating a new website doesn't have to be as labour intensive as it may sound. A new look, a refresh, will help your business stand out against your competitors. We will produce a website with crisp, clear copy and striking images to ensure your business is engaged with.
Quite simply, we 'do' websites. We design them, we build them, we maintain them, we market them, we manage them. Whatever your requirements we can assist from simply updating your events page, contact details or images to designing and building a website from scratch.
However, before we do anything we will get to know your business and what drives you. We will dive deep into the foundations, discover your USP and embrace the passion you have for your brand and product.
By doing so we can be fully confident that we are an honouree member of your team, that we speak the same language and understand your clients needs as much as you do.
When building a new website for you we listen and we take on board your requirements. Once armed with that information we fuse it together with our expertise and guarantee you will have a site to be proud of and one that your competitors will not only envy but will admire.
Are you meeting the exact needs of your clients online?
This should be the most important question you ask before embarking on any website project or new marketing strategy. The goal of any UX work we carry out for our clients it to ultimately improve on all of the following areas - adoption, growth, revenue, retention, and margins.
The success of this growth will be discussed with you, we will be frank about what is acheiveable in certain time frames and with what investment. Contact us to find about how UX can help your website and business development.